As early car makers gain traction and the car becomes more than a curiosity, they struggle to create a market for their inventions and beat out their competitors. WWI interrupts the budding auto industry, but the demand for mechanized vehicles and more powerful airplane engines catapults car-making into a whole new era of power, paving the way for a new generation of engineers. W.O. Bentley's need for speed leads to a rivalry with Henry Royce, while Paul Daimler struggles to make a name for himself at his father's company.

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